Brand
Revenue
Social media

Marketing systems that turn attention into revenue.

We combine creative marketing, digital strategy and customer acquisition systems to help businesses grow.

About Founde

Attention isn’t clients.

Most businesses lose the sale between the post and the reply.

Softly blurred photo of a woman in black holding an open laptop

Founde is a marketing agency and customer acquisition systems partner. We build the brand people remember, the content that earns their attention, and the systems that turn that attention into enquiries, booked calls and paying clients.

That is what more than social means to us. Social media is where people notice you. The reply, the follow-up and the booking that come after are where the revenue is decided, and we build that part too.

From attention to client

01AttentionBrand, content and social media that people stop for.
02EnquiryCampaigns and lead capture that turn interest into a conversation.
03Follow-upFast replies, automated follow-up and a CRM, so no lead goes cold.
04ClientBooked calls and new clients, tracked back to the work that brought them.

Work with us on a single service, or as your full marketing partner.

Book a strategy call

Services

Five capabilities. One growth system.

Hire us for one of them, or let us run all five together as your marketing partner. Each one is built to move people a step closer to buying.

Hands filming a product flat lay on a phone for short-form content — Content, campaigns and systems, planned as one.

01Social Media & Content

A consistent, recognisable presence that keeps you front of mind, so the people who are ready to buy think of you first.

Social media strategy
Account management
Content planning and calendars
Content creation
Reels and short-form video
Static posts and carousels
Captions and copywriting
Community management
Scheduling and publishing
Performance reporting

02Digital Marketing & Performance

Campaigns aimed at qualified buyers and judged by the enquiries they bring in, so your budget goes where it pays back.

Digital marketing strategy
Performance marketing
Paid advertising
Meta Ads management
Google Ads management
Campaign development
Audience targeting and research
Conversion tracking
Campaign optimisation
Performance analysis

03Lead Generation & Customer Acquisition

A steady flow of qualified conversations, so growth stops depending on referrals and good months.

Lead generation strategy
B2B lead generation
LinkedIn outreach
Prospect research
Customer acquisition strategy
Lead capture systems
Lead qualification
Appointment generation
Sales funnels
Pipeline building
Go-to-market strategy

04CRM & Marketing Automation

Every enquiry captured, answered and followed up on time, so fewer leads slip away between the first message and the booking.

CRM setup and management
CRM automation
WhatsApp automation
Automated lead follow-up
Email marketing automation
Lead routing
Customer journey automation
Sales pipeline automation
Booking and appointment workflows
AI-assisted acquisition systems

05Branding & Creative

A brand that looks as established as the work you do, so prospects trust you before the first call.

Brand strategy
Brand identity
Branding and rebranding
Visual direction
Brand positioning
Brand messaging
Creative direction
Marketing collateral
Brand consistency

Need one service or all five? Tell us what you need

Trusted by

Brands we’ve worked with

Industries we serve

If your clients find you online and message before they buy, we can help.

Beauty & aesthetics
Salons & barbers
Spas & wellness
Dental & medical clinics
Fitness & gyms
Real estate
Construction & renovation
Home services & maintenance
Interior design
Hospitality & restaurants
Retail & e-commerce
Fashion & lifestyle
Coaching & consulting
Education & academies
Professional services
Technology & B2B

A Founde team member working in the Founde studio, with a laptop open on the desk

Don’t see your industry? Ask us. If people search for you, follow you or message you, the system works the same way.

Portfolio

Selected work

A look at recent client work.

Client 01 · Creative studio
Pickl
View project
Client 02 · Wellness studio
Strong
View project
Client 03 · Beauty product
Paste
View project
Client 04 · Café
Croii
View project

Packages

Start small. Grow from there.

Every package is shaped around your business on a strategy call, so you only pay for what moves the needle.

A Founde team member reviewing a brief in the Founde studio

Tier 1
form.

The foundation of your presence.
- Social media strategy
- Monthly content calendar
- 12 posts per month8 static or carousels · 4 Reels from your footage
- Captions & copywriting
- 1 social media platform
- 1 round of revisions
Enquire
Tier 2
evolve.

A presence with purpose.
- Social media strategy
- Monthly content calendar
- 16 posts per month8 static or carousels · 8 Reels from your footage
- Captions & copywriting
- Up to 2 social media platforms
- Scheduling & publishing
- Community management
- 2 rounds of revisions per post
- Meta Ads management
- Monthly performance report
Enquire
Tier 3
signature.

A brand worth remembering.
- Social media strategy
- Monthly content calendar
- 2 strategy meetings per month
- Monthly photo & video shootUp to 4 hours, at agreed locations
- 24 posts per month12 static or carousels · 12 Reels
- Captions & copywriting
- Up to 3 social media platforms
- Scheduling & publishing
- Community management
- 2 rounds of revisions per post
- Paid ads on Meta and beyond
- CRM automations
- Monthly analytics & strategic report
Enquire

FAQ

Questions we hear before every first call.

Hands holding a phone showing a curated Instagram grid

We already post regularly. Why aren’t we getting clients from it?

Posting builds attention. Attention only becomes revenue when someone replies fast, follows up and makes booking easy, and that is where most sales are lost. We work on both sides: content that gets noticed and the system that turns interest into booked calls.

Do we have to sign up for everything?

No. You can start with a single service, such as content or paid ads, and add more when it makes sense for your business. You can also hand us the whole system as a partnership.

We’ve tried agencies before and it didn’t work. Why would this be different?

We measure our work by enquiries and booked calls, not likes or reach. Before we start, we agree what success means for your business, and you get regular reporting that shows what is working and what we are changing.

How soon will we see results?

It depends on where you are starting from. Campaigns and lead systems can start bringing in enquiries soon after launch, while brand and content build over months. On the strategy call we look at your market and budget and set realistic expectations together, without inflated promises.

Do you work with businesses outside the UAE?

Yes. We work with businesses internationally and run most of our work asynchronously, so time zones are rarely a problem. You get clear written updates, and we meet when it is useful rather than every day.

Two people reviewing photos and a laptop together on the floor

Next step

Ready to be more than social?

Book a strategy call. We’ll look at where your enquiries come from today, where they are being lost, and what to fix first.

Book a strategy call Message us on WhatsApp

Contact

Let’s talk.

Tell us a little about your business and what you need. We’ll reply with next steps.

Your name

Business name

Email or phone

Interested in

What would you like help with?

Send on WhatsApp Send by email

Prefer to chat? WhatsApp opens with a short hello, ready to send.

All work

Client 01

Pickl

Client: Creative studio
Work: Instagram launch feed
Palette: Tangerine, midnight, buttermilk

A nine-post launch feed for Pickl, planned like a campaign: every post has a job, the colours run in a pattern across the grid, and real studio objects carry the ideas.

[pickl]
Ideas,
switched
on.
01
Whatwemake
swipe → 02
Good ideas need a little pickle.
— the studio 03
How a project runs
1. 01 brief ✓
2. 02 sketch ✓
3. 03 make
4. 04 launch
04
PICKL
creative studio 05
behind the scenes
On set
06
Studio tip #1
Keep a jar of half‑ideas.
07
SAVE THIS

for your
next brief.
08
Let’s make the next one together.
DM “PICKL” → 09

The thinking behind the grid

Midnight runs corner to corner, and every row carries all three colours, so the profile reads as one brand from the first glance. Each post has a job.

01Brand introSets the tone in one line.
02Services carouselWhat the studio makes, swipe by swipe.
03Point of viewA line people want to share.
04ProcessShows how a project runs.
05Identity anchorThe logo holds the centre of the grid.
06Behind the scenesThe studio at work.
07Studio tipUseful, so it gets saved.
08EngagementAsks for the save.
09ConversionA clear next step.

tangerinebuttermilkmidnight

Want a campaign that looks this deliberate?

Book a strategy call Back to all work

All work

Client 03

Paste

Client: Beauty product
Work: Product launch feed
Palette: Beige, blueberry

A nine-post launch feed for Paste: soft beige, blueberry as the hero ingredient, glossy close-ups and quiet product storytelling that reads like a recipe.

The everyday
glaze.
Soft blueberry balm, smooth texture, and a glow that feels edible. Because your routine should feel a little bit sweet.
The recipe for that
clean-girl sheen
We wanted a texture that could melt, blur, and gloss all at once. Paste feels like cream, shines like light, and lingers like something sweet.

01 Blueberry glaze10 ml / 0.33 fl. oz
Glossy finish
Blueberry tintSoft, cushiony feel
Everyday wear
paste
A creamy kiss
with blueberry glow.

Blueberry glaze
Whipped texture, milky shine, a hint of blueberry sweetness. Glossy, soft, and a little addictive.
Blueberry, but make it a mood.
paste
Made to melt.
The formula glides like frosting and finishes like dew. A soft glaze that feels gentle first and shines after.
10 ml / 0.33 fl. oz

paste01 Blueberry glaze
Glossy finish
Blueberry tint Soft feel
Everyday wear
Sweet enough
to wear.

01 Blueberry glaze
pa

paste
Product highlights10 ml / 0.33 fl. oz

Glossy finish
Blueberry tint
Soft, cushiony feel

How to use

Apply on bare lips or over liner for a soft, glossy finish. Reapply as needed.

The feel

Whipped. Glossy. Soft.
Made to melt, not mask.

01 Blueberry glazeLip glaze that melts like frosting.
The formula glides
like frosting.

01 Blueberry glaze
Your daily glaze. Whipped, glossy and made to melt, not mask.
beige blueberry

Want a launch that looks good enough to taste?

Book a strategy call Back to all work

All work

Client 04

Croii

Client: Café
Work: Instagram launch feed
Palette: Pistachio, croissant brown

A nine-post launch feed for Croii: bold serif headlines, real pastry photography and hand-drawn doodles, planned so every post gives people a reason to visit.

CroiiCafé
We’re

Open
CoffeeCroissants
Signature
Pistachio, all the way through.
This week’s special Pistachio
drizzle Ask for it at the counter
Glazed or filled?

Glazed

Filled

GlazedFilled
CROII Coffee & croissants
Flaky layersPistachio crunch
The Croii classic
Baked for your morning
We’re waiting for you
Straight from the oven
Come early
Morning,
Your table is waiting
made.
Find us → link in bio

The thinking behind the grid

Pistachio runs corner to corner and every row carries all three colours, so the profile looks like one café at a glance. Real product shots do the selling; type and doodles give it a warm, local voice.

01LaunchTells people the doors are open.
02Signature productShows the filling, the reason to visit.
03Weekly specialA reason to come back this week.
04PollEasy to answer, so people engage.
05Brand anchorThe name holds the centre of the grid.
06Product detailThe classic, up close.
07Brand recallRepetition makes the name stick.
08FreshnessGets people in early.
09VisitA clear next step.

pistachiocroissantcream

Want a feed people can almost taste?

Book a strategy call Back to all work

Marketing systems that turn attention into revenue.

Attention isn’t clients.

From attention to client

Five capabilities. One growth system.

Trusted by

If your clients find you online and message before they buy, we can help.

Selected work

Pickl

Strong

Paste

Croii

Start small. Grow from there.

form.

evolve.

signature.

Questions we hear before every first call.

Ready to be more than social?

Let’s talk.

Pickl

Ideas,switchedon.

Whatwemake

Good ideas need a little pickle.

How a project runs

PICKL

On set

Keep a jar of half‑ideas.

for yournext brief.

Let’s make the next one together.

The thinking behind the grid

Strong

Paste

The everydayglaze.

The recipe for thatclean-girl sheen

A creamy kisswith blueberry glow.

Made to melt.

Sweet enoughto wear.

The formula glideslike frosting.

Croii

We’re

Open

Pistachio, all the way through.

Glazed or filled?

The Croii classic

Straight from the oven

Morning,

made.

The thinking behind the grid

Ideas,
switched
on.

for your
next brief.

The everyday
glaze.

The recipe for that
clean-girl sheen

A creamy kiss
with blueberry glow.

Sweet enough
to wear.

The formula glides
like frosting.